The Difference is a boutique digital consultancy based in London. We believe digital competitive advantage results from an amalgam of technical capability, pragmatic vision, leadership and expert execution.
Below are a small selection of the many hospitality and corporate clients that Chris Johns supported, prior to launching The Difference.
Chris and his team developed, hosted and supported the launch of SquareMeal.co.uk for Monomax ltd.
Chris led the team that developed NudgeCRM, working with multiple stakeholders to launch the innovative CRM platform for hospitality operators. Nudge was acquired in July 2016
Drake and Morgan were an early client of NudgeCRM, Chris and his team worked extensively with this hybrid chain to extend Nudge functionality to meet real-world requirements.
Chris and his team built the Websites for Davy of London, integrated with Zonal Aztec and Nudge
Chris led the team that developed a digital eco-system for Novus Leisure. Novus subsequently became a NudgeCRM client
Chris led the team that developed a digital eco system for La Tasca, also developing a loyalty App and consumer website. La Tasca went on to become a Nudge client.
Chris was an Executive Director for Resdiary following it's acquisition of the NudgeCRM platform and led the team and platform integration.
Chris led the team that developed the innovative, award winning DigiSign platform for TfL, enabling hyper-local real-time transit data to be displayed on any internet enabled screen
‘Chris and his team developed an innovative, award winning platform for Transport for London. We have found his approach pragmatic, responsive and focused on our needs. Developing original software requires an expert hand and we have this with Chris’