Ready To Make The Difference.


The Difference is a boutique digital strategy consultancy, supporting founders and boards in helping to achieve their strategic vision. 

Founded in 2018 by Chris Johns, a seasoned sales and service-driven software entrepreneur, The Difference provides expert guidance in shaping digital and CRM strategies for major organisations and brands.

About Chris Johns

Chris has run digital agencies, built and exited an innovative SaaS startup (NudgeCRM) and worked as a an Executive Director of an international SaaS business (ResDiary). He has extensive experience of working with major hospitality operators and leading corporates including Transport for London. 

With extensive experience in building innovative application architectures, managing teams, software ecosystems, working with multiple stakeholders, development of commercial partnerships and generating new business channels, Chris is a skilled digital all-rounder. 

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The Difference, a boutique digital strategy consultancy, providing support to founders and boards. 

Key areas of expertise:

  • Digital Strategy 
  • Digital Sales 
  • CRM Strategy and Development
  • Concept Ideation and Road-mapping
  • Budgetary Control & Project Finances