The Difference is a boutique digital consultancy based in London. We believe digital competitive advantage results from an amalgam of technical capability, pragmatic vision, leadership and expert execution.
Founded in 2018 by Chris Johns, a seasoned sales and service-driven software entrepreneur, The Difference provides expert guidance in shaping digital and CRM strategies for major organisations and brands.
Chris has run digital agencies, built and exited an innovative SaaS startup (NudgeCRM) and worked as a an Executive Director of an international SaaS business (ResDiary). He has extensive experience of working with major hospitality operators and leading corporates including Transport for London.
With extensive experience in building innovative application architectures, managing teams, software ecosystems, working with multiple stakeholders, development of commercial partnerships and generating new business channels, Chris is a skilled digital all-rounder.