The Difference is a boutique digital consultancy based in London. We believe digital competitive advantage results from an amalgam of technical capability, pragmatic vision, leadership and expert execution.
We help craft digital ecosystems and their supporting teams. Guiding organisations towards agile customer centric solutions that deliver long term competitive advantage.
Our principal consultant, Chris Johns is a seasoned, sales-driven, digital software entrepreneur. Having run digital agencies for many years, built and exited a SaaS start-up and worked at Board-level at a leading international SaaS business. He is pragmatic, sales and team oriented, operating as an instigator of positive change to achieve the vision of the board or founders.
Complexity and disruptive innovation are commonplace as markets face rapid change. Incumbents face existential threats whilst new technologies open the competitive landscape to nimble entrepreneurs.
— Simon Gaske, Customer Experience Director, Novus Leisure